CRM Customer Engagement Manager At Shoprite
Role Description:
- Agree and manage promotional targets for National Buying teams for all deals and offers, and ensure adherence to set targets
- Provide key advisory support and guidance to the National Buying team on Customer Innovation strategies and focus areas
- Negotiate and manage supplier funding for personalised and targeted offers led by customer data as part of the Customer Innovation Activity Plan
- Set and manage supplier KPIs and reporting for all Customer Innovation Promotions and Offers
- Negotiate additional revenue for new supplier campaigns based on customer behaviour leveraging additional in-store media, collaborative campaigns, and customer insights
- Manage and report on return on investment for Customer Innovation Promotions
- Collaborate with Operational and Marketing teams to ensure the seamless execution of Customer Innovation across all channels (e.g. digitally and in-store)
- Collaborate with the Customer Innovation team to deliver incremental margin in line with business case by increasing shopper frequency and spend per quarter
- Use customer category market trends and insights to support the Customer Innovation Commercial Strategy to reward and retain loyal customers
Qualifications and experience
- Grade 12 / Matric Bachelor’s degree in Procurement, Business Management, Marketing or Supply Chain
- 5 – 8 years Digital Product Management experience in Retail
Knowledge and Skills
- Scaling business/department profitability
- Customer data interpretation
- Strategic sourcing and buying
- Knowledge of the functions that support
- Customer Innovation
- Data analysis mechanisms (e.g. Nielsen, Aztec, Proclarity, SAP, supplier-customer insights, competitor range, and price and promotion surveys)
- Customer science models e.g. Dunnhumby Knowledge of banner strategies
- Understanding of local competitor, customer, and broader market insights
- Customer trends across categories
