CRM Customer Engagement Manager in ShopriteX Company at Brackenfell – Cape Town 

CRM Customer Engagement Manager in ShopriteX Company at Brackenfell – Cape Town 

Role Description:

• Agree and manage promotional targets for National Buying teams for all deals and offers, and ensure adherence to set targets
• Provide key advisory support and guidance to the National Buying team on Customer Innovation strategies and focus areas
• Negotiate and manage supplier funding for personalised and targeted offers led by customer data as part of the Customer Innovation Activity Plan
• Set and manage supplier KPIs and reporting for all Customer Innovation Promotions and Offers
• Negotiate additional revenue for new supplier campaigns based on customer behaviour leveraging additional in-store media, collaborative campaigns, and customer insights
• Manage and report on return on investment for Customer Innovation Promotions
• Collaborate with Operational and Marketing teams to ensure the seamless execution of Customer Innovation across all channels (e.g. digitally and in-store)
• Collaborate with the Customer Innovation team to deliver incremental margin in line with business case by increasing shopper frequency and spend per quarter
• Use customer category market trends and insights to support the Customer Innovation Commercial Strategy to reward and retain loyal customers

Qualifications and experience

• Grade 12 / Matric Bachelor’s degree in Procurement, Business Management, Marketing or Supply Chain
• 5 – 8 years Digital Product Management experience in Retail

Knowledge and Skills

• Scaling business/department profitability
• Customer data interpretation
• Strategic sourcing and buying
• Knowledge of the functions that support
• Customer Innovation
• Data analysis mechanisms (e.g. Nielsen, Aztec, Proclarity, SAP, supplier-customer insights, competitor range, and price and promotion surveys)
• Customer science models e.g. Dunnhumby Knowledge of banner strategies
• Understanding of local competitor, customer, and broader market insights
• Customer trends across categories.

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