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CRM Customer Engagement Manager in ShopriteX Company at Brackenfell – Cape Town 

by Alloyce N.
in Mzansi Jobs, Company Jobs In ZA
Reading Time: 2 mins read
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CRM Customer Engagement Manager in ShopriteX Company at Brackenfell – Cape Town 

 

Role Description:

  • Agree and manage promotional targets for National Buying teams for all deals and offers, and ensure adherence to set targets
  • Provide key advisory support and guidance to the National Buying team on Customer Innovation strategies and focus areas
  • Negotiate and manage supplier funding for personalised and targeted offers led by customer data as part of the Customer Innovation Activity Plan
  • Set and manage supplier KPIs and reporting for all Customer Innovation Promotions and Offers
  • Negotiate additional revenue for new supplier campaigns based on customer behaviour leveraging additional in-store media, collaborative campaigns, and customer insights
  • Manage and report on return on investment for Customer Innovation Promotions
  • Collaborate with Operational and Marketing teams to ensure the seamless execution of Customer Innovation across all channels (e.g. digitally and in-store)
  • Collaborate with the Customer Innovation team to deliver incremental margin in line with business case by increasing shopper frequency and spend per quarter
  • Use customer category market trends and insights to support the Customer Innovation Commercial Strategy to reward and retain loyal customers

Qualifications and experience

  • Grade 12 / Matric Bachelor’s degree in Procurement, Business Management, Marketing or Supply Chain
  • 5 – 8 years Digital Product Management experience in Retail

Knowledge and Skills

  • Scaling business/department profitability
  • Customer data interpretation
  • Strategic sourcing and buying
  • Knowledge of the functions that support
  • Customer Innovation
  • Data analysis mechanisms (e.g. Nielsen, Aztec, Proclarity, SAP, supplier-customer insights, competitor range, and price and promotion surveys)
  • Customer science models e.g. Dunnhumby Knowledge of banner strategies
  • Understanding of local competitor, customer, and broader market insights
  • Customer trends across categories.

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Tags: Cape Town JobsWestern Cape Jobs
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